Last updated: March 2026
SammySam is built on a simple principle: your data belongs to you. By default, all your data stays on your device. We do not sell, rent, trade, or share your personal data with advertisers, data brokers, or any other third parties for marketing or profiling purposes.
If you use SammySam without creating an account, no data leaves your device. The following is stored exclusively in your browser's localStorage:
This data is never transmitted to our servers or any third party.
Data is only shared with third-party services when you take a specific action that requires it. Below is a complete list of when and how data flows to third parties:
Trigger: Only when you create an account
Data shared: Email address, crochet progress, wallet balance, streaks, achievements
Purpose: Authentication and cross-device sync
Location: EU servers (GDPR-compliant)
Policy: Supabase Privacy Policy
Trigger: Only when you click "Shop Now" or "Buy Kit"
Data shared: Affiliate/referral code (if present), selected product
Purpose: Process your purchase and attribute referrals
Affiliate codes: If you arrived via a referral link (?ref=CODE), the code is stored in your browser's localStorage and included with your purchase so the referrer can be credited. The code persists until you clear your data.
Note: You are redirected to Shopify's checkout — any data you enter there (name, address, payment) is handled directly by Shopify, not by SammySam
Policy: Shopify Privacy Policy
Trigger: When you watch instruction videos
Data shared: Standard browser request data (IP address, user agent)
Purpose: Video streaming and playback
Note: Vimeo may set its own cookies for video functionality
Policy: Vimeo Privacy Policy
Trigger: Only if you opt in via Settings or consent banner
PostHog (product-level): Anonymous page views, clicks, scroll depth, device type, country. PostHog is hosted on EU servers.
App events (action-level): QR scans, step starts/completions, kit completions, buy clicks, referral shares, video plays, and install prompts. Each event includes the kit name, step ID, language, and anonymous device ID.
Marketing parameters: If you arrive via a marketing link with UTM parameters (e.g. ?utm_source=instagram), these are captured from the URL and included with analytics events. They are not stored on your device.
Purpose: Understand how the app is used and which marketing channels are effective (aggregate only, no personal identification)
Storage: App events stored on EU-based Supabase servers. PostHog data stored on PostHog EU servers (eu.i.posthog.com).
Policy: PostHog Privacy Policy
Trigger: Automatically on page load
Data shared: Standard browser request data (IP address, user agent)
Purpose: Load the Poppins font for app typography
Note: Next.js self-hosts fonts where possible. Google states it does not use font requests for tracking or profiling.
Policy: Google Fonts Privacy FAQ
Trigger: Automatically when an app error occurs
Data shared: Error details, browser type, device type, page URL (no personal data)
Purpose: Identify and fix bugs to improve the app
Policy: Sentry Privacy Policy
We prioritize EU-based services for all data processing. Our primary data processor (Supabase) operates on EU servers. Vimeo and Sentry are US-based companies that comply with applicable EU-US data transfer frameworks. No personal data is transferred to countries without adequate data protection unless appropriate safeguards (such as Standard Contractual Clauses) are in place.
You have full control over when data is shared:
Under the GDPR, we rely on the following legal bases for sharing data with third parties:
If we add new third-party services or change how data is shared, we will update this policy and notify users through the app. We will never start sharing data with a new category of third party (e.g., advertisers) without obtaining explicit consent.
If you have any questions about how we share data, please contact us:
Email: hello@sammy-sam.com hello@sammysam.eu